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  • Writer's pictureLaura

What Is A Video Production Service Company?

Updated: Jan 31, 2023


A video production service company is responsible for the development and filming of a specific production or media broadcast. In entertainment, the production process commences with the development and creation of a particular project. Once a final script has been produced by the screenwriters, the production enters the pre-production phase, most productions never reach this phase for financing or talent reasons. In pre-production, the actors are signed on and get ready for their roles, crew is signed on, shooting locations are found, sets are built or obtained, and the proper shooting permits are secured for on location shooting. Actors and crew are handpicked by the producer, director, and casting director, who often use associates or referenced personnel to prevent untrusted or unwelcomed people from gaining access to a specific production and compromising the entire production through leaks. Once a production enters principal photography, it begins filming. Productions are almost never cancelled once they reach this phase. Codenames are often used on bigger productions during filming to conceal the production's shooting locations for both privacy and safety reasons. In many cases, the director, producers, and the leading actors are often the only people with access to a full or majority of a single script. Supporting actors, background actors, and crew often never receive a full copy of a specific script to prevent leaks. Productions are often shot in secured studios, with limited to no public access, but they are also shot on location on secured sets or locations. Due to the exposure, when shooting in public locations, major productions often employ security to ensure the protection of the talent and crew working on a specific production. After filming is completed, the production enters into pos-tproduction, which is handled by a post-production company and overseen by the production company. The editing, musical score, visual effects, re-recording of the dialog, and sound effects are "mixed" to create the final film, which is then screened at the final screening. Marketing is also launched during this phase, such as the release of trailers and posters. Once a final film has been approved, the film is taken over by the distributors, who then release the film.


Pre-Production

Pre-production officially begins once a project has been given a go by the sponsors, i.e., companies or individuals who are responsible for financing the project. The next thing is finalizing the script, hiring the actors and crew, finding locations, determining what equipment is needed, and figuring out the budget. At this stage, finalizing preparations for production go into effect. Financing will generally be confirmed and many of the key elements such as principal cast members, director, and cinematographer are set. By the end of pre-production, the screenplay is usually finalized and satisfactory to all the financiers and other stakeholders.

During pre-production, the script is broken down into individual scenes with storyboards and all the locations, props, cast members, costumes, special effects, and visual effects are identified. An extremely detailed shooting schedule is produced and arrangements are made for the necessary elements to be available to the film-makers at the appropriate times. Sets are constructed, the crew is hired, financial arrangements are put in place and a start date for the beginning of principal photography is set. At some point in pre-production, there will be a read-through of the script which is usually attended by all cast members with speaking parts, the director, all heads of departments, financiers, producers, and publicists.


What is A Storyboard?


Storyboards used for planning advertising campaigns such as corporate video production service, commercials, a proposal or other business presentations intended to convince or compel to action are known as presentation boards. Presentation boards will generally be a higher quality render than shooting boards as they need to convey expression, layout, and mood. Modern ad agencies and marketing professionals will create presentation boards either by hiring a storyboard artist to create hand-drawn illustrated frames or often use sourced photographs to create a loose narrative of the idea they are trying to sell. Storyboards can also be used to visually understand the consumer experience by mapping out the customer's journey brands can better identify potential pain points and anticipate their emerging needs.

Some consulting firms teach the technique to their staff to use during the development of client presentations, frequently employing the "brown paper technique" of taping presentation slides (in sequential versions as changes are made) to a large piece of kraft paper which can be rolled up for easy transport. The initial storyboard may be as simple as slide titles on Post-It notes, which are then replaced with draft presentation slides as they are created.

Storyboards also exist in accounting in the ABC System activity-based costing (ABC) to develop a detailed process flowchart which visually shows all activities and the relationships among activities. They are used in this way to measure the cost of resources consumed, identify and eliminate non-value-added costs, determine the efficiency and effectiveness of all major activities, and identify and evaluate new activities that can improve future performance.


What Is a Corporate Video?

Refers to any type of non-advertisement-based video content created for and commissioned by a business, company, corporation, or an organization. Today, most of the corporate video content is hosted online and is published on the company’s website page and distributed through social media or email marketing.

Corporate video content is targeted towards that company’s core selling demographics or internal employees. Corporate video production service is frequently the responsibility of a marketing director or corporate communications manager. Examples of corporate video include corporate overview videos, staff training and safety videos, promotional/brand films, investor relations and shareholder videos, market updates, product videos, event videos, onboarding videos, employer branding videos, CEO statements, executive proposal videos, and customer testimonial videos.

As video becomes a more essential part of a company’s communication approach, often companies will release corporate videos with press release announcements, newsletters, and other forms of communication to boost the message reach and effectiveness.

Corporate Video Production service companies leverage a company’s marketing material, guidance from their communication director, and content specific copy to produce a corporate video. The time and scale of a corporate video production service can vary greatly based on complexity and messaging. Some corporate videos may use only minimal crew and basic equipment, while others elect for higher quality content and contract with corporate video production service specialists whose core focus is on creating B2B corporate video content.

Because a production company is only operational when a production is being produced and most of the talent and crew are freelancers, many production companies are only required to hire management staff that helps to oversee the company's daily activities. In some cases, a production company can be run by only a handful of people. The company's funds are mainly committed towards employing talent, crew, and acquiring new updated production equipment on a regular basis. Many productions often require at least one to two cameras and lighting equipment for on location shooting. Production equipment is either leased or purchased from another production company or directly from the manufacturer. In the entertainment industry, in order to secure experienced professional talent and crew, production companies often become a signatory company to that talent or crew members "guild". By becoming a signatory company, it agrees to abide by the guild regulations. All big budget guild productions are exclusive to guild members and non-guild members are not allowed to participate in these productions unless authorized by the guild. Productions with smaller budgets are allowed to use both guild talent and talent from the public. Most of the talent and crew working in the entertainment industry are members of their professions guild. Most productions in the entertainment industry are guild productions.

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